Certificate in Digital Marketing

Course Duration: 1.5 Months

Unlock The Power of The Digital Landscape

Dive into the dynamic world of online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and more. Gain practical skills through hands-on projects, case studies, and real-world simulations, equipping you with the tools needed to navigate and excel in today’s digital marketplace. Whether you’re a marketing enthusiast, entrepreneur, or business professional, this course will empower you to harness the full potential of digital channels to drive growth and success.

Course Structure

Module 1: Beginning to Digital Marketing

Development of the digital marketing landscape
Devepoment of digital marketing

Module 2: Website Optimization and User Experience

Proposition of website design
Website optimization for search engines (SEO)

Module 3: Implementation of AI in Digital Marketing

Implementing to AI in Digital Marketing
Applications of AI in marketing campaigns
AI-powered marketing automation

Module 4: Introduction to E-Mail Marketing & Automation Outline-

Understanding E-Mail Marketing

Overview of email marketing & its role in digital marketing strategies. Exploring the advantages of email automation for efficiency & personalization.
Importance of email marketing for lead generation, customer retention & sales. Understanding how email automation can streamline marketing workflows.

Building E-mail Marketing Campaigns

Best practices for capturing email leads through website opt-in forms & incentives.
Importance of audience segmentation for targeted email marketing.
Designing visually appealing email templates for maximum impact.

E-mail Marketing Automation Tools

Introduction to popular email marketing automation platforms (e.g., Mailchimp, Constant Contact, HubSpot). Exploring key features & capabilities of each platform.
Creating automated email sequences for welcome emails, nurturing campaigns, & abandoned cart reminders.
Configuring triggers & workflows to automate email delivery based on subscriber actions.

Module 5: Introduction to Content Marketing Outline

Understanding Content Marketing

Overview of content marketing & its significance in digital marketing strategies.
Definition of content marketing objectives & its role in the customer journey.

Types of Content

Exploring various types of content (e.g., blog posts, videos, info-graphics, podcasts).
Understanding the strengths & purposes of different content formats.

Module 6: Data-Driven Marketing

Perceiving proposition data-driven marketing
Data-driven decision-making in marketing strategies

Module 7: Search Engine Marketing – Pay-Per-Click

Elements of Search Engine Marketing
Google Ads/Meta optimization
Researching of keywords and targeting AI plan

Module 8: Content Creation & Production

Crafting compelling headlines & storytelling techniques to capture audience attention. Writing clear, concise & SEO-friendly content for online consumption.
Designing visually appealing graphics images & videos to accompany written content. Utilizing graphic design tools & multimedia software for content creation.

Module 9: Content Distribution & Promotion

Content Performance Measurement & Optimization

Tracking & analyzing content marketing KPIs such as traffic, engagement & conversions. Using analytic tools to measure content performance & ROI.
Optimizing content for search engines, user experience & conversion rate optimization. Collaborating with influencers, industry experts & user communities to co-create content.