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Certificate in Digital Marketing

Course Duration: 1.5 Months

Unlock The Power of The Digital Landscape

Dive into the dynamic world of online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and more. Gain practical skills through hands-on projects, case studies, and real-world simulations, equipping you with the tools needed to navigate and excel in today’s digital marketplace. Whether you’re a marketing enthusiast, entrepreneur, or business professional, this course will empower you to harness the full potential of digital channels to drive growth and success.

ICE School offers Diploma in Fashion and Marketing in Nepal

Course Structure

Module 1: Beginning to Digital Marketing
  • Development of the digital marketing landscape
  • Devepoment of digital marketing
Module 2: Website Optimization and User Experience
  • Proposition of website design
  • Website optimization for search engines (SEO)
Module 3: Implementation of AI in Digital Marketing
  • Implementing to AI in Digital Marketing
  • Applications of AI in marketing campaigns
  • AI-powered marketing automation
Module 4: Introduction to E-Mail Marketing & Automation Outline-
Understanding E-Mail Marketing
  • Overview of email marketing & its role in digital marketing strategies. Exploring the advantages of email automation for efficiency & personalization.
  • Importance of email marketing for lead generation, customer retention & sales. Understanding how email automation can streamline marketing workflows.
Building E-mail Marketing Campaigns
  • Best practices for capturing email leads through website opt-in forms & incentives.
  • Importance of audience segmentation for targeted email marketing.
  • Designing visually appealing email templates for maximum impact.
E-mail Marketing Automation Tools
  • Introduction to popular email marketing automation platforms (e.g., Mailchimp, Constant Contact, HubSpot). Exploring key features & capabilities of each platform.
  • Creating automated email sequences for welcome emails, nurturing campaigns, & abandoned cart reminders.
  • Configuring triggers & workflows to automate email delivery based on subscriber actions.
Module 5: Introduction to Content Marketing Outline
Understanding Content Marketing
  • Overview of content marketing & its significance in digital marketing strategies.
  • Definition of content marketing objectives & its role in the customer journey.
Types of Content
  • Exploring various types of content (e.g., blog posts, videos, info-graphics, podcasts).
  • Understanding the strengths & purposes of different content formats.
Module 6: Data-Driven Marketing
  • Perceiving proposition data-driven marketing
  • Data-driven decision-making in marketing strategies
Module 7: Search Engine Marketing – Pay-Per-Click
  • Elements of Search Engine Marketing
  • Google Ads/Meta optimization
  • Researching of keywords and targeting AI plan
Module 8: Content Creation & Production
  • Crafting compelling headlines & storytelling techniques to capture audience attention. Writing clear, concise & SEO-friendly content for online consumption.
  • Designing visually appealing graphics images & videos to accompany written content. Utilizing graphic design tools & multimedia software for content creation.
Module 9: Content Distribution & Promotion
Content Performance Measurement & Optimization
  • Tracking & analyzing content marketing KPIs such as traffic, engagement & conversions. Using analytic tools to measure content performance & ROI.
  • Optimizing content for search engines, user experience & conversion rate optimization. Collaborating with influencers, industry experts & user communities to co-create content.
Module 10: Social Media Marketing in the Digital World
  • Outlining of social media platforms
  • Outlining strategy in social media
  • Content creation and curation for social media
  • Paid advertising on social media platforms
Module 11: Analytics and Performance Tracking
  • Implementation of web analytics tools
  • Setting up tracking and measuring key performance indicators (KPIs)
Module 12: Digital Marketing Strategy and Planning
  • Operation and development of digital marketing strategy
  • Integration with traditional marketing efforts
  • Measurement and continuous improvement
Module 13: Content Marketing in the Digital World
  • Understanding content marketing and its importance
  • Content strategy and development operations
  • Content creation in various platforms
  • Content distribution and promotion
Module 14: Email Marketing in the Digital World
  • Introduction to email marketing
  • Building an email list and segmentation
  • Automation of email server
Module 15: Emerging Trends in Digital Marketing
  • Voice search optimization
  • Using of Virtual reality in the Digital World
  • Augmented reality (AR) and virtual reality (VR) marketing
  • Chatbots and conversational marketing
Module 16: Mobile Marketing in the Digital World
  • Mobile website optimization
  • Mobile app marketing strategies
  • Marketing tactics in global positioning system

Join us for a practical Digital Marketing Course that prepares you for a dynamic career in the industry.

Inquire now!